Chabad Young

ROLE

Branding Design

PLATFORM

Print, social and website

PITCH

Relationships are facilitated through a rich array of roundtable events, panels, conferences, mentorships, and exclusive soirees. Chabad Young offers unique learning opportunities and invaluable resources for members of every industry.

About

Brand story

 Chabad Young - Chai -  is a worldwide network of communities of young Jewish professionals, post-college and pre-suburb. We provide a holistic milieu of dynamic social events, career-focused professional functions, handcrafted educational experiences, and organic spiritual gatherings. 85 plus communities make us the premier Jewish young professional provider in the world. 

The goal

 To create a new modern look that will help the brand relate to young professionals all around the world. 

 

Old Logo

New Logo

Design Process

We wanted to create a dynamic brand that would be exciting as well as settled, and would fit this very specific audience. 

To achieve this goal we did three things:

We tweaked the letters and gave them serif edges for an authentic Jewish feeling;  We gave the letters a stable and cleaner look, for a friendly feeling; with those values, a full circle was chosen as the new shape, giving prominence and stability to the brand.

 

Colors

EE477F

#33C0CD

#EE477F

#FFFFFF

Font family 

Oxygen Light

Oxygen Regular

Oxygen Bold

Logo Motion

 We believe movement ignites opportunities. The brand system highlights options to celebrate the endless movement of life and art. 

© 2020 by Yanki Bindman