THE CHALLENGE

The main challenge was to create a visual identity together with a fluent user experience.

The first step was to get to know the users. One of the biggest insights we got is that people need help with making their decisions, especially their financial decisions. With that understanding, we built and designed a decision-making website.

THE EXECUTION

Bank Hapoalim has a clean look that we wanted to maintain on their website. Following the decision, we made the entire website very bright with colorful and human-centered images. To tweak the brand just a bit, we created unique isometric illustrations, based on light colors.

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BEFORE

AFTER

Designing for millions of users with different needs and different ages is the challenge we faced with the new Hapoalim marketing website. Scroll to see the result.

Pitch

Role UX, UI

Year 2019-2020

Client Bankhapoalim.co.il

Team Erez Dagan, Rone Cohen, Tzipy Tucker